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Entrepreneur Charlotte Beyer '65 Featured in Wall Street Journal
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Charlotte Beyer '65, the founder of the Institute for Private Investors and a Wall Street entrepreneur, was featured in a Wall Street Journal column.

Entrepreneur Charlotte Beyer '65 Featured in Wall Street Journal

Charlotte Beyer '65, the founder of the Institute for Private Investors and a keen observer of Wall Street practices, was featured in Jason Zweig's Wall Street Journal column, Weekend Investor, on September 9.

In the column, entitled "In Sum, Grill an Adviser and Always Keep Score," Zweig noted, "When looking for a financial adviser, asking the right questions matter. How you ask them might matter even more."

In his column, Zweig wrote, "If asking so many questions makes you uncomfortable, you can submit them in advance, says Charlotte Beyer, author of Wealth Management Unwrapped, and ask the adviser to email you the answers. But you still should rank all the responses on the same scale ... Ms. Beyer suggests asking: How do you define risk, and how do you manage it for clients? How big do you want your firm to become? How do you evaluate and provide evidence that your investment strategies are effective?"

Earlier this summer, a "revised and expanded" second edition of Charlotte's Wealth Management Unwrapped was published. "The book launch itself was exciting," Charlotte said. "There were industry veterans there, most of whom who had written endorsements. Likely thanks to them, my book's ranking in Amazon books jumped 600,000 spots in just two weeks."

In one of the book's four new chapters, called "Women with Wallets," Charlotte cited the test-score success that students at an all-girls school had with AP Calculus in the 1980s – Westover is identified as the school in the chapter's end notes. In that same chapter's end notes, Charlotte credits the late Ann Pollina, a past Head of School and "a brilliant math teacher," with coining the term "remedial masculinity." Charlotte added, "Westover was the first school to practice, and recognize, so much we all now take for granted about girls and math."

Charlotte is pleased that her book's second edition has received praise from investors, academics, and well-known advisors, who cite the clarity, directness, and humor of her writing. Richard Marston, the James R.F. Guy Professor of Finance at The Wharton School of the University of Pennsylvania, wrote, "At last a book that unwraps the mysteries of investing. Beyer helps readers to deal with the practical problems of managing wealth wisely."

Charlotte, a former President of Westover's Board of Trustees, was the co-creator in 1999 of the first Private Wealth Management curriculum for investors at The Wharton School, where she continues to teach twice each year. She has also been a strong supporter of Westover's Invest in Girls program, helping to organize field trips to the New York Stock Exchange and other Wall Street sites.